Responsive search ads have a lot of benefits but they are a bit tricky to optimize. The next item in your Google Ads optimization checklist is to optimize your responsive search ads. Monitor the performance of your responsive search ads Select the campaigns you want to make use of this list and click the DONE button. To do this, click on the list name and then the APPLY TO CAMPAIGNS button. One final step is to attach the list to one or more campaigns. When done click the SAVE button to save your list. Provide a meaningful name for your list and add your negative keywords (one per line). To create a negative keyword list, click the TOOLS option from the top menu and select NEGATIVE KEYWORD LISTS. Negative Keyword Lists Guidelinesįor more information about negative keywords, read this guide from Google. Here is a nice example showing how negative keywords work for the different keyword types. If the search query includes only SOME of your keyword terms, your ads will still show. This means that your ads will not show if the search query contains ALL your negative keyword terms, even if they are in a different order. The default keyword type for negative keywords is broad match. The main difference is that they don’t apply for synonyms, singular or plural versions.įor example, if you exclude the keyword “widgets”, ads will not show for query “blue widgets” but they will show for “red widget”. While you can add different types of keywords in your negative keyword list (broad match, phrase match, exact match), they don’t work exactly the same as their positive counterparts. Some very important tips to know about negative keywords are: It will save your budget and also give you the opportunity to target more effective keywords in your Google Ads campaigns. Those keywords are good candidates to add as negatives in your PPC campaigns. Likewise, you can find keywords that drive traffic but generate no conversions. If you get organic traffic from Google, you can use combined data from these two tools, to see the keywords that drive traffic and conversions to your website. The third way is to use data from your Google Analytics and Google Search Console Reports. You can customize the list depending on your business objectives and product offerings. Some typical examples that work for almost all kinds of campaigns are: The second way is to add as negative keywords, phrases, or search terms that you know in advance that are not relevant to your campaigns. Google Ads Search Terms ReportĪs part of the ongoing optimization process, it is highly recommended to review your search terms report on a weekly basis and make the necessary adjustments to your negative keyword list. You can view the Search terms report by selecting SEARCH TERMS under the KEYWORDS menu. This report shows the actual search terms that triggered your ads to show.įor each search term, you can view associated data (clicks, CTR, cost per click, conversions, etc) and decide whether to keep it or add it as a negative term. The first way (and most important) is to view the Search Terms report in Google Ads. Where to find negative keywords to add to your list? This way it’s easier to manage and you don’t have to manually edit an ad group or campaign when making changes to your negative keywords. The best way to handle negative keywords is to create a negative keywords list on an account level and apply it to specific campaigns. Here is another scenario for using negative keyword lists. Negative keywords can be added on an ad group level, campaign level, or account level. The way to do this is to add the keyword “free PPC Audit” as a negative keyword. What are negative keywords? Negative keywords are search terms or phrases you want to exclude your ads from showing.įor example, let’s say you are targeting the keyword “PPC Audit” in your campaigns but you don’t want your ads to show for the terms “free PPC Audit”. When running Google ads (especially search ads), an important element to configure is your negative keyword list. Take advantage of demographics targeting. Keep the campaign optimization score to 100%.Monitor the performance of your responsive search ads.To help you get the best possible results in the fastest possible way, we created a checklist you can follow to optimize the most important elements of a Google Ads account and your PPC campaigns in general. It involves a lot of A/B testing and experimenting to find out what works best for your business. Google Ads optimization is not a straightforward process. The most challenging part is to optimize your PPC campaigns so that they are profitable.
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